Creating New Beginnings
‘Professionalism and attention to detail was exemplary right from the start’ – Mark Whitney, Managing Director, Pillar Healthcare
Pillar Healthcare is a ground-breaking company founded in Enniscorthy, Co. Wexford, as recently as 2012, and now operating internationally.
They are the developers and producers of pre-Conceive, an innovative and all-natural fertility nutritional supplement for couples who are having difficulty in conceiving. It has already been nominated for several prestigious industry awards, and was the subject of Europe’s first independent clinical study into a fertility supplement.
During 2016, in advance of a second and much larger study, Pillar Healthcare’s managing director Mark Whitney decided the time was right for a thorough re-build of an existing website. He engaged us to do it.
What we did
We conducted a comprehensive audit of the existing website, and outlined our proposals for how it could be improved. We saw this would involve extensive copy editing and re-writing, to make highly scientific information more accessible to the target audience, as well as an overhaul of menu structure and general design to improve the user experience. Keyword research and traffic analysis also allowed us to fully compose a plan for an effective online strategy.
Once actions were agreed upon with the client, our senior copywriter began work, creating content with effective marketing messages while remaining SEO-friendly. Key considerations here included addressing concerns that prospective customers may have about the product – primarily its price (significantly more expensive than other off-the-shelf supplements, but still more cost effective than buying such large doses of its ingredients individually) and its taste (which many find off-putting, but which can be improved upon by following simple steps).
We also focussed on graphics and other images – a combination of existing ones, and new ones drafted specifically for the project. Once all content was agreed, our senior designer/developer got to work.
The website design and build
Our designer first tailored an attractive page template, with each page displaying a clear Call To Action alongside its other relevant content. Images were used appropriately throughout, and great attention was paid to the overall user experience of the front end, to ensure the new website design would be easy to navigate.
Extensive on-page and off-page SEO measures were taken at all stages, while e-Commerce functionality was improved upon too, all the while with regard to the client’s requirements.
Our combination of implementing modern design and user friendliness solutions, along with attention to detail and client liaison throughout the build, proved a real winner with the client – as you can see from comments below.
Summary – Digital Marketing services provided
- Graphic design
- Responsive website design
- On-page and off-page SEO
- Content Management System
- e-Commerce functionality
- Full Digital Marketing package
You can view the finished Pillar Healthcare website here