Peace of mind, wherever you go
Insure My Holiday is the new travel insurance wing of the City Financial Marketing Group – one of Ireland’s largest and most respected brokers in the fields of personal, commercial, and motor insurance.
All those sites had a uniform look, but they elected to seek a new design and new approach when it came to build their new travel insurance site. They knew of our well-earned reputation for innovation and style – and so they came to us. We were delighted with the opportunity.
What we did
As this was a new venture for the client, a series of detailed discussions first took place, as our market research investigated the size of the travel insurance market online and our content team gathered all required information.
We established key selling points such as there being no extra cost for children’s travel insurance when booked with an adult, and we created concise yet compelling content to portray the benefits of choosing Insure My Holiday. We also liaised with our partners in CGL Retail Solutions for logo design, and MDC for the quote engine that would be the backbone of the site. Once all these elements were in place, we moved on to building the site itself.
The website design and build
With travel insurance being such a competitive field, it was important that this site would stand out from the rest. A review of opposition site showed that most were quite dull and text-heavy, and therefore we designed a fresh and clean site instead, with attractive graphics, catchy slogans, and clear calls to action.
We diligently followed SEO best practice for all pages as we aimed to rank highly for key terms like ‘family travel insurance’, ‘multi-trip travel insurance’ and ‘annual travel insurance’, and each page was also given a number of clear ‘get a quote’ buttons in order to direct the user as easily as possible to the quote engine so they could see the great value that insurance from Insure My Holiday represents.
Summary – Digital Marketing services provided
- Market research
- Logo design
- Responsive website design
- Search Engine Optimisation
- Quote engine integration and e-commerce functionality
- Content marketing
- Pay Per Click marketing
- Social media marketing
Visit www.insuremyholiday.ie to see the results of our work.