Promoting health and wellness
Evolv Health & Wellbeing Store in Enniscorthy, Co. Wexford, is one of Ireland’s largest shops of its type – operating over three floors of retail space, and offering a number of treatment and therapy rooms too.
Since its foundation in 2006, husband and wife team Matt and Nuala Ronan have built up a loyal customer base from throughout the south-east and further afield, and a reputation for unrivalled knowledge on nutrition, natural remedies, and holistic and alternative medicine. They are passionate about all those topics themselves, and that passion shines through in their business.
They felt that an existing website built by another agency did not do their store justice, and that the time was right for a complete overhaul and re-build. They were impressed by our other work – so they gave us a call too.
What we did
Our initial meeting with the clients showed us just how extensive the Evolv business really is, and how careful consideration would need to be given to the menu structure of the website, simply because there would be so much to portray.
We established all the main topics to be covered for the retail space (nutrition, natural cosmetics, gift shop, etc.), and also decided upon a strategy for detailing the eleven forms of treatments and therapies also available there (hypnotherapy, reiki, reflexology, etc.).
Our senior copywriter then spoke to the clients to get all the details required. He drafted engaging and keyword-optimised content with several calls to action, and once it was approved by the clients, we progressed to the website design and build.
The website design and build
Our senior developer and designer was assigned to this project and he immediately felt that given the nature of the business and how it promotes health and wellbeing, the website should have a vibrant and dynamic feel in terms of layout, colour scheme, imagery, etc.
He created a visually-appealing backdrop, left sidebar, and main content panel to deliver those results, and used the green and purple of the Evolv logo throughout to bring a consistency and freshness to the design. Little touches such as images of leaves to break up passages of text give an added impression of natural goodness as a user surveys the site.
All content was attractively laid out over the more than 30 pages that the site began with, with key features of the overall design including:
- Sidebar vertical menu for ease of navigation
- Mailchimp newsletter integration
- Social Media sharing functionality
- Facebook feed
- Flexible framework, preconfigured to allow implementation of additional functionality if requested (ecommerce, products showcase, etc).
- mobile/tablet responsivity
- PayPal integration
We were delighted with the results ourselves, and were excited to show the site to our clients.
They didn’t just like it. They loved it. You can see the reasons why by looking at the site itself at www.evolv.ie.
We look forward to working with Evolv on an ongoing basis, as they have also engaged us to deliver ongoing digital marketing services.