Doubling up for the experts in cleaning up
Drain-It are leading specialists in drain unblocking and drain repair services, for the domestic, commercial and industrial sectors. They also provide a range of other services, such as grease trap installation and cleaning, septic tank maintenance, and rodent control.
The company recently changed hands and the new owners were unhappy with two existing websites that were already in place. They ranked poorly for key search terms, and were disjointed in structure and inconsistent in tone. They engaged us to build them two new sites – one to concentrate on the Dublin market, and one for the rest of the country.
What we did
We first performed extensive keyword research, to identify the size of the online market and the terms to target for ranking purposes. We carried out an intensive audit of the existing site, and also of competing websites which ranked higher.
We used all information gathered to advise our clients of realistic expectations of what the new sites could achieve, and we agreed an action plan with them. Then we got to work.
The website design and build
Our senior copywriter had a half-day meeting with Drain-It management, to gather all information required for content purposes. He then used this information to create keyword-optimised text content that quickly provides whatever information the user may be searching for (bearing in mind that the user may often be in an emergency situation with a blocked sewage pipe or some other problem!).
Two versions of all content were produced – one for the Dublin site, and one for the ‘Rest of Ireland’ site, with greater emphasis on some services for one than the other.
Meanwhile, our senior web developer/designer meanwhile sourced a number of images and graphics for the sites, as well as editing several that were provided by the client. Once the text content was agreed upon, he put in all in place according to the project charter agreed.
As standard with all our designs, the new sites are fully responsive for use on mobile devices, and have comprehensive SEO measures included, both on-page and off-page.
We then ran a Google AdWords campaign for our client, to coincide with the launch of the two new sites.
Summary – Digital Marketing Services provided
- Responsive website design
- Search Engine Optimisation (SEO)
- Content Management System
- Google AdWords (PPC) campaign
Just visit Drain-It website to see results of our work.