We get results for you
Abbott Consulting is a leading Digital Marketing agency that is passionate about growing your business online.
We see your online presence as your hardest-working sales rep. It’s the one that gets results for you 24/7 and worldwide. We make sure that sales rep meets your potential customers online, and we turn those potential customers into actual customers.
Clients who have already benefited from our Digital Marketing agency expertise have come from as near as next door and as far as Australia and exotic Bali. We can work with you too, no matter where you are or what you do. Just contact us to get things rolling.
Building your Digital Marketing Strategy
Choose Abbott Consulting as the Digital Marketing agency to build your online strategy, and the first thing we’ll establish is what exactly we want to achieve. For most, it will be to generate more sales. For others, it might be to improve brand awareness, or boost company reputation.
Then we’ll establish exactly how to do that.
We perform full market research, including diligent keyword research, to determine how to get your message out there, how to get it to the right people, and how to do it better than others.
We won’t just tell you what you want to hear, and we might not tell you what you expect.
Instead, we’ll give you up-front and straightforward advice on what will work best for you and your company, and we’ll look forward to partnering with you and growing business together.
We know that digital marketing is about more than putting up a pretty website and hoping for the best. Instead:
- It’s about effective SEO to ensure the website is easily found.
- It’s about maximising user engagement through expert Content Marketing
- It’s about utilising all other channels too, such as e-mail Marketing, Social Media Marketing, and even traditional PR Marketing
- It’s about using other means of Lead Generation too, particularly in the B2B sector.
It’s also about ensuring that your content is regularly updated to keep it fresh and relevant as possible. It’s about ensuring that the website is supported through back-end maintenance that may be invisible and unglamorous, but is absolutely essential too.
Most of all, it’s about ensuring that your digital marketing strategy seamlessly complements your existing marketing strategy, to ensure maximum return, sales, and profits.
Our Latest Projects
What’s the power of Digital Marketing?
Research shows that a whopping 93% of all B2B sales worldwide start with a Google search. For B2C sales, the figure is almost as high. You can’t afford to ignore 93% of the market!
Other research has found that Digital Marketing spend is now exceeding TV, radio, and press spend combined. The reason is simple – Digital Marketing is more dynamic, more effective, and more measurable.
Consider an advert in the traditional media. Once it’s broadcast or printed, that’s it. It either can’t be tweaked at all, or can only be changed at significant expense. Likewise, there is no precise way of measuring exactly how effective it is. You might see more customers after running that advert, but who’s to say that they actually saw or heard that advert, and didn’t just arrive by chance?
Digital Marketing is different. Web analytic tools allow precise and real-time measurements of campaign performance. They allow for statistics on what is being viewed, how often and how long it is being viewed for, sales conversion rates, and much more. If they show that something isn’t performing as well as you hoped, it can be instantly and easily tweaked, to make it work better.
There is constant complete transparency on the effectiveness and return on investment of your digital marketing strategy, and how it is boosting sales growth. It all means that if you want to grow a successful business, you need an expert and experienced digital marketing agency working with you – and that’s where we come in.
Our digital marketing strategy expertise generated more than €40 million of leads for our clients during 2015, and that figure is on target to increase in 2016.