Flexible Business Finance
FlexiCommercial is a new offering by the FlexiGroup – an international corporation who are headquartered in Australia and who provide easy access to finance for use with approved partners.
FlexiCommercial is aimed at those in the business community who wish to upgrade or expand their operations. The process has several tax benefits over a bank loan, while its other great benefit is that finance is easier to secure through FlexiCommercial than through a bank.
We were already FlexiGroup’s digital marketing partner of choice for FlexiRent, which is aimed at domestic consumers, and so they engaged us to build their new FlexiCommercial website too. We were delighted with the vote of confidence, and eagerly got to work.
What we did
As this was a new offering for Ireland, the first step was to fully establish the benefits of choosing FlexiCommercial over a bank loan for business finance, and to define the associated marketing message.
We did this through detailed consultations with the client, and we then proceeded to create engaging and informative content, which included dedicated sections for all business sectors to which FlexiCommercial is available. It also includes a section inviting other suppliers to become FlexiCommercial partners.
Our market research and keyword analysis allowed us to define an SEO strategy for the new site. Once the content and the strategy was agreed with the client, we proceeded to the website design itself.
The website design and build
As the existing Flexirent website was already so successful and our clients were so happy with it, it was agreed that the new website would be built in the same general style, to help with further establishing brand identity.
The colour scheme was amended due to the new colours used in the FlexiCommercial logo, but otherwise all successful elements were retained. These include a clear funnel structure on the home page, compelling calls to action, and an easy-to-navigate menu structure with no ‘hidden’ pages. An application process was also built into the site.
Summary – Digital Marketing services involved
Visit the new FlexiCommercial website to see the results of our work – www.flexicommercial.ie