Expertise in many field
This was one of three new websites we were commissioned to design and build for a client whose premises is close to our company headquarters at Thomastown, Co. Kilkenny.
Kavanagh Engineering is a long-established firm with expertise in all aspects of electrical engineering. It has also branched out over the years into fields such as shop and cinema fit-outs, property maintenance, photovoltaic solar panels, and retail theft prevention. Our brief was to produce a compact yet informative brochure website to showcase all the company’s operations.
We eagerly got to work.
What we did
We learned all about the company through a series of meetings with the owner and managing director, and resolved to determine the best way to meet the brief we were given.
With company operations being so wide-ranging, the biggest challenge we faced was presenting a relatively large amount of information in a relatively small space. We overcame this by agreeing a number of headings and keywords to focus upon. Our senior copywriter then spoke further with the company, before producing draft text content and having it approved by the client. From there, we moved on to the build.
The website design and build
Our designer’s view was that a sleek and minimalist style was called for here. He adopted a colour scheme to complement the client’s existing logo, and devised an icon-driven interface for home page funnels to lead to further details of all the client’s operations. Colour highlights were used for strategic sections of internal pages content, and a floating bar was used to ensure that the top-level menu and contact details remained visible at all times.
At the back end of the site, full SEO measures were implemented at all stages. This included several steps that are standard to all our website builds, such as site map creation, meta tag and URL optimisation, and webmaster verification.
Our client agreed that the new site was a massive improvement on an older one that didn’t properly portray the company, and so we look forward to our design delivering better results.
Summary – Digital Marketing Services provided
View the finished website at www.kavanaghengineering.ie