There’s a question we’re regularly asked when we tell somebody we can improve their site’s rankings in Google. It’s a fair question, and a simple one too.
It’s ‘how do you do it?’
The answer can be as straightforward or as complicated as we want to make it, but what it boils down to is this: it’s by making their website as attractive and relevant as possible, to Google as well as to the typical user.
In years of doing that for websites of all types, for businesses of all sectors, we’ve learned to separate some SEO facts from SEO fiction – and it’s the lessons learned there that allow us to deliver such good results too. Read on for some examples: