There’s a question we’re regularly asked, and it is ‘are backlinks good for SEO’? It is a difficult question to answer, as some backlinks are good and most are very bad.
The vast majority of backlinks are bad. This is because an SEO Company will actually be outsourcing this to India (or another country), where they will be buying a link building package.
These backlinks are normally from sites that do nothing apart from supply links from that site to thousands of others sites around the world. These site have no credibility with Google and receive a negative score. These then become toxic links, which actually harm your performance with Google.
When you think about this, it makes perfect sense. How could an SEO company in Ireland or the UK provide you with an SEO Package that generates say 600 backlinks a month, for maybe as little as €300, if they were doing it in Ireland or the UK?
Each link would take at least 10 minutes to build, so let’s say six links per hour. At that rate, it would take 100 hours per month to deliver. This works out at €3 per hour for the service. As they say – when you pay peanuts, you get monkeys.